Blog and bantering

Is your idea newsworthy?

Posted by Jackie Russell

There’s a lot of stuff in the world.

Actually, there is too much stuff.

You need to ensure your stuff is legendary cool stuff, so you don’t just spend lots of money and resources trying to stand out from all the other similar stuff.

A great idea could be a lemon or a grand slam success and only the courageous will be prepared to take that risk.

Emily Miazga has the gritty resilience it takes to win the Coast to Coast endurance race three times and she has heaped that determination into a new product, Em’s Power Cookies – Hemp Protein Cookie.

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Café conversations

Posted by Jackie Russell

When you have something to discuss that will potentially damage the reputation of your company – do not have that conversation in a café.
Not negotiable.
Recently, a discussion involving a significant brand was broadcast loud and clear to café customers, including me.
While we sipped our caffeine charges the words – employee exploitation, immigration and inappropriate use of old stock were tossed about for all to hear.
Really? Did they think no one else was in the house?

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Growth takes more than water

Posted by Jackie Russell

Without exception water is the essential element required to ensure everything biological can survive but to really thrive a few more things need to be added.

Our hardy mānuka will survive when thrown into the harshest conditions and it will positively bloom when given a little more than torrential rain.

Business is much the same.

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What does a PR agency do today?

Posted by Jackie Russell

When Chatterbox PR started out people asked me, “What do you do?”

My stock reply was, “Anything for money” but I’ve learnt that my sense of humour frequently baffles people and I didn’t really share my own story.

Now, I say, “We are reputation managers and consider every factor that influences what people think about our clients.”

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Be the mānuka, own your reputation

Posted by Jackie Russell

What people think about your business can be as beautiful as a pristine piece of native bush one day and as destructive as a mudslide the next.
Take Aotearoa’s humble mānuka.
Throughout the last few centuries this little beauty has had its reputation re-written several times and it has gone from tāonga to trash, and back to tāonga.

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Get the timing right for events

Posted by

When planning workshops, events, promotions or anything that requires your target audience’s attention – make sure you get the timing right.
If you’re a gardener, you’ll know that you don’t plant shrubs when it’s hot and dry and you do pick most fruit when it fully ripens in glorious sunshine. Good timing creates great results.
Here are some tips to help you determine the best time to plan your event.

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How to keep business news newsy

Posted by Jackie Russell

News flash – most people will delete your newsletter email faster than a pesky mosquito can dodge your ninja-speed hand.
Therefore, before you cause clutter in anyone’s inbox it is essential you respectfully consider what recipients want from you.
Unless you have a product your customers are madly in love with – they will not appreciate one more email that is little more than junk mail.

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Secrets of a good profile picture

Posted by Jackie Russell

We may not all be super models but anyone in business should have a good digital profile picture and know where it is stored in their system.
At Chatterbox PR we regularly supply stories to newspapers and trade publications, and the stunning faces of our clients are a must have for the story.

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Make sponsorship a win-win

Posted by Jackie Russell

There is the temptation to hand over a few vouchers to the local school gala to appease a feisty committee member and be done with it. SMEs often do this a few times a year in an unplanned scatter-gun approach that doesn’t do much for anyone. Low exposure for the business, low fundraising opportunity for the school and a recipient who probably has to spend a whole lot more with the business to redeem the voucher.

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Keep your Facebook followers engaged

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Your clients and prospective clients suffer from advertising overload and the more junk that appears in their Facebook feed – the faster they will develop scrolling thumb strain.
Chatterbox PR closely watches the stats – the numbers that make everyone else yawn – and for Facebook pages the most important number is the engagement.

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